You may be wondering what it means exactly for your logo identity to be "profitable". After all, a logo is not a commodity or a service that could be inventoried and sold for profit. Why should you care if your logo is "profitable"?
A profitable logo to be one that has certain characteristics and does specific tasks for the organization it represents. Once fulfilled, these characteristics and tasks reward the organization with maximum profit potential that only a logo or logo identity can provide.
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