Olympic Logo

London 2012 Summer Olympics

The Olympics logo also got its fair share of the controversy because of its numerous negative responses received including what some say as unreasonably spent budget. The common opinion is that the logo produced is not worth the £400,000 spent.

Your Logo The Soul of Your Company

Every day of my life, I see hundreds of logos on packaging, signs, and television. We as consumers see so many logos that we don't often consciously think about them. Businesses hire entire graphic design firms or individual groups of designers to come up with a wide variety of logos for their brands.

Why is it so important for a company to have a good logo design behind their brand? Just like nations, businesses need a flag or symbol to remind customers of what they stand for. A good brand logo will represent a business as well as their products and services. Think for example of the logo of Burger King. Burger King's logo features the name of the company stacked between two buns of a burger. This logo is not only memorable, but it represents the company's product, which is fast food.

Company logos give continuity. When a company's logo appears on business cards, websites, letterheads, or commercials, customers connect a company with a logo. The human mind does not always remember practical snippets of information, but the human mind is coded to remember images. Eye-catching logos make an imprint on the brain, and customers remember this logo design and connect it with the company and its services.

Costs of Famous UK Logo Designs

Logos are considered to be an important aspect of the branding process. They assist in making a memorable business identity. This is the reason why companies are now paying heavily in creating a business identity. More and more funds are now being invested on the design of corporate logos. But the amount is mostly substantiated by the uniqueness of ideas and the weight of the work done by designers.

Not every prominent brand was created for exorbitant prices. I believe most of us are aware of the fact that a famous logo, Nike Swoosh, was made for a miserly $35 cost, but the same logo is now the rationale for one of the most eminent brands in the world. We can also find a number of cases in the UK market as well. Even though the cost of famous logos are not usually disclosed to the common man, I tried to find out what famous logos cost these days in UK market.

Logo 01

Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and leave a permanent impression on their customer's mind.

While designing your logo and providing the necessary details to your designer you need to always keep in mind what you want your customers to feel about your company when they see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business.

Yes, your home is the place where you take the first step of your logo design process. Look at the different bottles and pouches you are using every day in the kitchen, look at the logos they have, look at the logos on your electronic equipments, check the logo on the bag that you got from the shopping mall yesterday. Every day we come across 1000s of logos but we remember just a few, if we look around, we can find different types of logos around us. Also, visit the local supermarket to check the logos on the array of products they have. It is always better to check out the logos of your competitors who are in the same industry. While doing this, you are sure to find some logos that stand out from the others and this is going to help you conceptualize your logo design.

Once you have made up your mind on how you want your logo to be, its time you write them down clearly demarcated into small objective points which can work as instructions for your logo designer.

Logo

Logotype, commonly known as a logo, is a design, a graphic representation/image/trademark symbolizing one's organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized.

Originating in the 19th century, after a surge in industrial manufacturing that led to an increase in output, global distribution, and the commencement of competition, logos were created to differentiate between products within the same industry. Emblems or symbols were included on products, packages and labels so buyers could easily recognize the product they preferred. Logos revolutionized the advertising world.

There was a time when only affluent organizations could afford their own crest, emblem or logo. They were, in some cases, a very detailed drawing with many objects. Cost was not an issue and more was considered better. Then, flags were used due to their larger format. They were visible from the craft fields and from long distances.

Today, successful companies continue to say that "simpler is better". Especially when the world is advancing so rapidly, you have less and less time to impress your customers. Logo designs, now, are very stylish yet remain conservative, which makes them eye-catching and easier for the brain to memorize.

Car Logo

Branding is a very important marketing tool for any business. Car logos are an obvious part of your branding in your automotive business. Having one can strengthen customer recall and therefore higher sales and repeat transactions. These visual tools are very powerful that even with the small investment needed to have one it can give you big returns. Car Logos can easily represent what your business is. You just have to let it speak in your behalf. You need to give extra care in conceptualizing and designing this as this will give your business its identity to the public.

Famous car logos are everywhere. Popular car brands have maximized this. Today you can easily differentiate cars that are built with quality in mind like Mercedes, BMW and even Ferrari. This is the power of having an emblem that is directly associated to your brand.

If you have a car dealership business your logo can easily solidify the existence of your business. If you make it a point that the cars you sold have the logo of your dealership this further increases your influence and command in your target market. Car dealership logos should be aligned to the basic principles of your business. If you are selling top of the line brands this must be eloquently communicated in your logo.

Used car sales can also take advantage of business logos. The competition today in this business is tougher. The key for success in this environment is to have used car logos that can differentiate you from the competition. When everybody has all the same gimmicks, recall would be a very important element.

Car rental logos work the same way. If you are in a place that has many car rental services you can improve your chances of landing more clients than other car rental businesses in your territory by having a logo.