Your logo is the signature of your brand, and one of your company's most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without color.
In order to choose a logo, there are important steps to go through, both by you and with a graphic designer. In this post, I outline the logo design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.
For the creation of your logo, you are free to choose a freelance designer, a design firm, or perhaps an advertising agency. Throughout this post, for the purpose of convenience and readability, I will use the term "designer" to include whichever type of business or individual is applicable to your case.
First off, you should decide on your budget for your new logo. They can cost anywhere from $300-1500 (USD), and sometimes more. Just remember that you get what you pay for, and a designer's fees will reflect experience, client history, and professionalism. Investing in a logo (and a corporate identity to go with it) is one of the most important first steps you can take when building a brand. A logo is worth much more than the hours it takes to create it.
You can find logo banks and contest sites online and get one for around $150. There are even different freelancer sites where people bid insanely low prices-like $50. Just be aware that choosing a logo for a cheap price online can be disastrous. Inexperienced designers may take forever, not communicate well, use clip art images (a definite no-no), and may not provide you with the correct files you need for both print and web use.